Nitram is Gluten Free
When I travel coffee is my rite of passage into every day. At the Art Materials trade show in Denver, every morning, I made the pilgrimage down to the coffee shop for the Lattes. Back in my room I noticed the "product positioning" on my cup - HAND HARVESTED.
How do they know that the coffee was harvested by hand? Can they prove it? Do they have their own coffee plantation?This is just a thinly disguised product feature or as I like to call it "spin the feature". My everyday job is marketing so I understand this need to differentiate. Finding those unique product features and benefits to help consumers make "buying decisions". Pat and I decided to try and "spin" Nitram to new heights.
SO HERE GOES:
Fair Trade Organic
No Artificial Ingredients
Sustainable BPA Free
Made without Hormones or Antibiotics
And yes, Gluten Free ;-)
Got any more?
PS - construction has started on the new Nitram facility.
Just foundations - no animals were harmed though...